Work History

Marketing Manager
Senko Advanced Components, Inc.
Privately Held; 1001-5000 employees; Telecommunications industry
2006 – Present (10 years)

  • Strategic Planing: Accountable for global Marketing strategy to raise product and company positioning and image.
  • Operative Planing: Manage product life-cycles and market penetration. Define strategy and implementation of global corporate image, define price strategy together with Sales Management. Manage advertising and tradeshows at global level.
  • Organization: Manage global and regional Marketing organization. Build on-going and successful relationships with diverse internal and external groups/organizations.
  • Human Resources: Report global Marketing project and expense status to General Management.
    Reinforce intra- and inter-departmental exchange by joint projects, product trainings and informational meetings.

Marketing Consultant
Public Company; ACN; Management Consulting industry
January 2004 – May 2005 (1 year 5 months)

As an Independent Consultant Simone has carried out an important assignment on Customer Relationship Management implementing the Link CRM system in the Italian dealerships network of FIAT auto.

Marketing Consultant
Viet S.p.A.
Machinery industry
January 2003 – December 2003 (1 year)

Managing the Marketing Researches for the European markets and training the sale force.

Marketing Manager
Lima Rivarossi S.p.A.
Entertainment industry
March 2001 – May 2002 (1 year 3 months)

• Product pricing analysis and competitive analysis
• Review product pricing and gross margin goals for existing products annually and establish new product pricing.
• Product launches, product presentations for the four brands marketed by the company (Majorette, Jouef, Lima and Rivarossi).
• Exhibit products at trade shows and attend trade shows to review competitors’ products.
• Control of revenue target, measurement of operating expenditures
• Design and implementation of Marketing Campaigns and Mailing
• Manage the web site and press releases
• Extensive advertising campaigns to both end-customers and sales channel
• Selection and implementation of prospect and customer database system

Group Product Manager
Clementoni S.p.A.
Entertainment industry
January 1996 – December 2000 (5 years)

• Provide market-focused leadership within the product application/business unit.
• Lead the cross-functional effort to understand market requirements and translate them into actionable plans at the functional level.
• Identify new market potential and competitive posture.
• Analyze market needs and segments, and conceptualize, define, and position products to exploit them.
• Exhibit products at trade shows and attend trade shows to review competitors’ products.
• Conduct new product training for the sales force and dealer network including providing test units to key dealers for use
in demonstrations.