The idea of using game design elements in non-game contexts to motivate and increase user activity and retention has rapidly gained traction in interaction design and digital marketing.
Gamification is basically the application of game-design elements and game principles in non-game contexts. gamification incorporates fun and an element of competition to a marketing strategy. The theory behind implementing these types of techniques is that they make an emotional connection with the audience and lead to a longer relationship as opposed to simple brand awareness.
Content marketing will continue to be a significant strategy when it comes to digital marketing. Therefore, marketers need to look for newer solutions that will help make content more fun and engaging. Gamification is one such strategy. In fact, gamification has become a revolutionary part of content marketing strategy. Gamified strategies will soon become a standard practice in order to drive brand engagement as well as to bring in customer loyalty.
The application of psychology and game mechanics, like competition, point scoring, rules to play, etc., in order to make users behave in a desired way is what gamification is all about. It comes of great use especially in areas of business that tend to depend on motivation as well as engagement, like project management, instance training, marketing or recruiting. Displaying top performing players on leaderboards or rewarding them with points are few examples how marketer can appeal to customers and make them engage with brand.