The concept “egonomics” was introduced by Schelling in 1978, in his address to the American Economic Association. He was musing, in particular, on the ways in which people manage themselves either to do, or to avoid doing, particular activities or behaviors – the “tricks” they play on themselves in order to [...]
“We’re going to split the bill,” said the organizer at my friend’s birthday party. I didn’t think much of it until I ended up paying $40 for a $10 entrée. It’s hard to change how people respond to incentives. But the group dining situation is screaming for better outcomes. If you [...]
Facebook’s New Terms Of Service: “We Can Do Anything We Want With Your Content. Forever.” This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of [...]
Facebook has joined the board of OpenID, the open user-authentication system also used by MySpace, Yahoo, Microsoft, Google, and IBM.
“It is our hope that we can take the success of Facebook Connect [...]
If you haven’t quite caught on to the Twitter craze, now’s the time to. It’s a cool new way to keep track of news, your friends, and even your favorite celebrities. And speaking of celebrities, here’s a list of the top 25 celebrities to stalk on Twitter courtesy [...]
Global Organizations have started realizing the importance of having a “LEARNED” working force and the impact they can have to their core business. Traditionally these organizations have been investing a significant amount of money in training infrastructures which include classroom trainings, e- learning courses and tracking the competency of their employees through integrated [...]
“The Engineering of Consent” is an essay by Edward Bernays first published in 1947. He defines “engineering consent” as the art of manipulation of people.
It maintained that entire populations, which were undisciplined or lacking in intellectual or definite moral principles, were vulnerable to the unconscious and undue influence so as make [...]
Bernays was born in 1891 in Vienna to Jewish parents, he was nephew to psychoanalyst pioneer Sigmund Freud. His father was Ely Bernays, brother of Freud’s wife Martha Bernays. His mother was Freud’s sister, Anna. In 1892 his family moved to New York City. In 1912 he graduated from Cornell University with a [...]
Corporate or enterprise, Social Networking (CSN) technology is changing the way relationships are formed and strengthened in business environments, and, therefore, is changing the way business is conducted. In the past, employees built relationships by working in close proximity or sharing information over the proverbial water cooler. As organizational structures [...]
Many of you don’t visit blogs—or haven’t since blogs became a sensation in last year’s Presidential race. According to a Pew Research Center Survey, only 27% Some newer numbers: According to Forrester, 11.2% of online adults in the U.S. publish a blog at least once a month. Of [...]
Find Me Elsewhere
My Websites
